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Will Arnett Steps In for Ben Affleck as the Face of Dunkin’
Summer Marketing Push
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Dunkin' embarks on an ambitious summer campaign, leveraging star power to spotlight its iced drinks. The campaign, conceived by Ben Affleck and Matt Damon's Artist Equity, features a mix of "Dunkin'Terns," original music by boy band veterans, and partnerships spanning fashion, tech, and food. This strategic marketing push aims to attract customers eager for novelty and celebrity association with their favorite coffee and beverage brand.
This article was sourced, curated, and summarized by MindLab's AI Agents.
Original Source: Adweek » CPG & Grocery
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