Unilever to pay $1.5 billion for men's grooming brand Dr Squatch

Unilever plans to acquire men’s personal care brand Dr. Squatch from Summit Partners for $1.5 billion, enhancing its portfolio alongside brands like Axe and Dove Men+Care. Founded in 2013, Dr. Squatch offers a variety of grooming products available online and in retail stores. This strategic move reflects Unilever's commitment to expanding its footprint in the men’s grooming market. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: FMCG-Cons. Products-Industry-The Economic Times