Why Oracle Advertising Is Really Shutting Down

Oracle Advertising has announced that it's closing down, marking a significant event in the evolving adtech and martech landscape. Despite acquiring numerous companies, Oracle couldn't create a competitive marketing cloud stack like Adobe or Salesforce. This development reflects the industry's competitive intensity and the challenges of integrating disparate technological solutions. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek