Google Ads rolls out “AI Max” search match type

Google Ads has introduced AI Max as a distinct search match type, providing marketers with enhanced visibility into campaign performance that was previously obscured. Users can now evaluate critical metrics such as ROAS, CPA, and CPC through the “Search terms match type” segment, facilitating clearer comparisons with traditional match types. This transparency allows advertisers to assess whether AI Max improves efficiency or incurs higher costs, ultimately aiding smarter budget allocation. As part of a beta rollout, AI Max offers flexibility and insight into Google’s evolving automated ad ecosystem, making campaign targeting more measurable than ever. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing