Why Oracle Advertising Is Really Shutting Down

Oracle Advertising's closure marks a significant point in adtech and martech evolution. Despite acquiring various companies, Oracle struggled to create a competitive marketing cloud stack, falling behind industry giants like Adobe and Salesforce. This highlights the challenges even established tech firms face in adapting to rapidly changing digital advertising and marketing landscapes. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek