Warner Bros. Discovery Sends NBA Rights Deal Into Overtime

Warner Bros. Discovery is making a last attempt to secure NBA media rights amidst reports of a substantial $76 billion deal for 11 years with NBCU, Amazon, and ESPN. The company is exercising its matching rights to compete for the lucrative broadcasting contract, highlighting the intense battle for sports media rights in an evolving landscape. This move underscores Warner's commitment to retaining key sports partnerships and engaging viewers. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek