US Open Sponsors Hold Court With More Than Just Ads and Activations

The US Open is attracting a growing, diverse fan base, drawing 799,402 attendees to the Billie Jean King National Tennis Center last year. Brand sponsors recognize that genuine engagement goes beyond mere logo placement to effectively connect with this evolving audience at the prestigious Grand Slam event. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek