Urban kirana braces for a challenging Diwali; up to 30% on-month slip in sales since July

Kirana stores are increasingly losing ground to quick commerce in urban areas, according to industry executives. FMCG companies are trying to address this competition by adjusting product assortments, pack sizes, and pricing to cater to both kiranas and quick commerce. However, tensions between these two retail channels have intensified recently, highlighting the shifting dynamics in the market. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: FMCG-Cons. Products-Industry-The Economic Times