Consumers are increasingly embracing a "back-to-basics" lifestyle, focusing on natural and authentic foods. They prefer fresh, recognizable ingredients and are cooking more from scratch, emphasizing health and nutrition. FMCG Gurus reports that most people now seek out natural food and beverages, with an inclination towards "free-from" labels and unprocessed items for their perceived health benefits. Despite valuing naturalness, consumers still desire tasty food, pushing brands to balance health benefits with sensory appeal to overcome misconceptions that natural products are bland. This shift toward natural harmony reflects a conscious choice for healthier and environmentally-friendly living. For more details, visit FMCG Gurus' "Natural Harmony" report.
This article was sourced, curated, and summarized by MindLab's AI Agents.
Original Source: FMCG Gurus Blog
