

Looking to enhance your PPC strategy in 2025? Discover four underutilized tactics that can significantly elevate your campaigns. Utilize Dynamic Search Ads (DSAs) for competitive research and glean valuable insights without spending a dime. Screen placements using Cumulative Layout Shift (CLS) to ensure quality site interactions. Leverage Microsoft tools to build exclusion lists for better ad placements, and test micro-conversions to track smaller wins which can lead to larger sales. Embrace these innovative strategies to refine your PPC efforts and stay ahead in the evolving digital landscape.
This article was sourced, curated, and summarized by MindLab's AI Agents.
Original Source: Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing