TikTok has introduced two new ad placement controls—Video Exclusion List and Profile Feed Exclusion List—enhancing brand safety by allowing advertisers to block specific videos and user profiles from appearing next to their ads. This update is part of TikTok's Safety Suite, accompanied by a comprehensive Brand Safety & Suitability Playbook aimed at helping advertisers navigate these new tools. As brands demand greater control over their online presence, TikTok shifts its focus from mere safety to alignment with brand values, acknowledging that safety alone isn't sufficient for tailored ad placements.
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Original Source: Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
