The new data layer in martech has taken hold as the foundation upon which marketing AI will be built

The State of Martech 2024 report spotlights two critical martech industry shifts: the increasing significance of a unified data layer to feed AI models for actionable marketing insights and APIs' essential role in empowering AI co-pilots. The adoption of cloud data warehouses like Snowflake and Databricks is accelerating, with 71% of marketing professionals already integrating data warehouses with their martech stacks. This foundation is essential for the AI-driven future of marketing, streamlining data across multiple departments, enhancing automation, and offering enriched customer experiences through integrated data. To read more about these foundational changes and their implications, visit Chief Marketing Technologist. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Chiefmartec