State of the Consumer 2024: What’s now and what’s next

Companies must adapt to a rapidly changing consumer landscape and cannot depend solely on historical data to forecast trends. Innovative approaches that encompass real-time data and advanced analytics are essential to predict consumer behavior and stay ahead of the competition. Embracing such agility is key to unlocking growth and maintaining relevance in an ever-evolving market. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: McKinsey & Company » Consumer Packaged Goods