SSPs Shake Up Fee Structures for Publishers, Offering Differentiated Access

Magnite and PubMatic, leading supply-side platforms, are introducing additional fees for publishers who want tailored programs that enhance direct connections with buyers, moving beyond algorithm-based approaches. Magnite, in particular, is raising costs for publishers involved in auction packages, curated deals, and supply path optimization. This shift could signal a new trend in digital advertising that prioritizes personalized engagement over automated processes. Learn more about the implications for the advertising landscape. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek