Retail Media’s Top 3 Growing Pains (and How to Navigate Them)

Retail media networks (RMNs) are increasingly prominent, but they face three major challenges highlighted by industry analysts, media buyers, and executives: accurate measurement of advertising effectiveness, integration of online and offline data, and competition for ad dollars in a crowded marketplace. Despite being a hot topic, RMNs are dealing with unresolved issues as they navigate the evolving advertising landscape. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek