Retail Media Challenges Hinder Growth, Marketers Say in
Cannes

Commerce media is rapidly expanding, leading to evolving brand-retailer dynamics and posing fresh challenges for marketers who must now tackle siloed structures and measurement alignment. At the Cannes Lions Festival, key players from Clorox, General Mills, Sanofi, and Stackline, along with ADWEEK's Ryan Joe, convened to explore strategies for engaging consumers in this shifting market. Their discourse pointed to the critical need for innovative approaches to stay connected with audiences. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek