Report: A quarter of X advertisers plan to cut spending next year

A recent Kantar report reveals that 26% of marketers intend to reduce their advertising spend on X (formerly Twitter) in the coming year, citing historically low trust in the platform. Following Elon Musk's leadership, X's advertising revenue has plummeted due to concerns over hate speech and toxic content, causing several major advertisers to pull back. Only 4% of marketers now consider X safe for their brands. Despite the platform's claims of improved brand safety and analytics, many advertisers remain skeptical. For more insights into this troubling trend, click to read the full article. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Engadget

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