Apple's F1 laps its competition with a $144 million opening weekend

Apple's film studio has achieved its first summer blockbuster success with the sports drama *F1 the Movie*, starring Brad Pitt. The film grossed $144 million globally during its opening weekend, outperforming other high-profile releases. Following protagonist Sonny Hayes as he mentors a rising Formula One driver, the movie marked a significant turnaround for Apple after mixed results from previous films. While the substantial $300 million investment in production and marketing appeared risky, *F1 the Movie* is projected to maintain strong momentum. However, Apple's aggressive advertising tactics may have alienated some viewers. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Engadget