Reliance to bet on affordable FMCG products to tap 600 million mass consumers

Reliance Industries is venturing deeper into India's FMCG market by targeting around 600 million mass-market consumers with affordable products. T Krishnakumar, director of Reliance Consumer Products, emphasizes the importance of collaborating with local kirana stores and providing attractive margins to enhance distribution. This strategic move aims to solidify Reliance's presence in the competitive consumer goods sector. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: FMCG-Cons. Products-Industry-The Economic Times

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