Publishers Are Likely to Pay More for Ad Costs If Google Spins Off Its Adtech

The Department of Justice is launching an antitrust trial against Google's ad tech operations, which could significantly impact the programmatic advertising industry. A ruling in favor of the DOJ may lead to Google selling its publisher ad tech business, prompting major industry changes and potentially increasing competition. This trial could be a pivotal moment for the future of digital advertising. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek