Perplexity is building a browser in part to collect customer data for targeted ads

AI company Perplexity is developing a browser called Comet, with plans to gather user data for targeted advertising, according to CEO Aravind Srinivas. The browser, built on Google’s Chromium, aims to enhance user profiles and deliver personalized ads through its discover feed. This move mirrors Google's approach, particularly in light of recent antitrust rulings concerning online search and potential sales of Chrome. Perplexity's leaders express confidence in managing Comet regardless of competitive pressures, hinting at interest in acquiring Chrome if the opportunity arises. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Engadget