Oscar Mayer Made Its First Beauty Ads, But There’s a Twist

Oscar Mayer highlights its 12-hour smoked thick-cut bacon with an innovative marketing twist that mimics beauty ads. Created by Johannes Leonardo, the captivating campaign showcases bacon in slow-motion, elegantly sizzling, aiming to entice viewers with an unconventional celebration of its delectable product. The strategy seeks to intrigue and challenge standard advertising norms, positioning bacon as not just a food, but a tempting visual and sensory experience. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek » CPG & Grocery