Nielsen Spinoff Claritas Hires Jefferies to Pursue a Sale

Claritas, a longstanding audience data firm specializing in customer segmentation for targeted marketing, is on the market for sale, with investment bank Jefferies managing the process. Their unique demographic categorization approach, active since 1961, offers marketers refined consumer groups like "Country Squires" and "Upper Crust" to tailor their advertising strategies. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek