Marketers Need to Rethink the Role of Digital in Campaigns

The digital advertising landscape has seen over three decades of explosive growth since the first banner ad appeared, leading many to believe that this surge would continue indefinitely. However, as market dynamics shift, questions arise about the sustainability of such growth. What if this digital era, once thought to be unending, might soon face challenges? Understanding the evolving nature of digital marketing is crucial for anyone looking to navigate the future of advertising and online engagement. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek