Integral Ad Science Is Raising the Prices of Brand Safety Solutions for Buyers

Integral Ad Science is increasing prices for its brand safety and ad verification solutions, as confirmed by multiple sources to ADWEEK. Yahoo's demand-side platform clients received in-platform notifications about the price hike. Johnathan Barnes, who assists advertisers with brand safety issues at his firm Population Science, shared insights on the situation. This change may impact advertisers relying on these crucial services, prompting them to adapt their strategies. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek