Inside Search Consultants’ Changing Processes to Connect Brands With Agencies

Simone Oppenheimer Mandel and Rachel Segall, founders of NBZ Partner, have quietly initiated a new venture called NBZ Match, offering services as agency search consultants. They aim to diversify the search process for their clients by exploring a wider range of agencies beyond the usual prominent contenders, hoping to provide more tailored and effective agency-client matches. This initiative challenges the norms of traditional search consulting by focusing on a broader spectrum of agency options. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek