Inside Nike’s Race to Regain Its Marketing Edge

In 2021, Massimo Giunco, then a senior director at Nike, was surprised by the frequent mention of online retailer ASOS in internal discussions. Nike employees proposed collaborating with ASOS to learn from its digital strategies. Giunco, who departed Nike in mid-2022 after 22 years, found this trend indicative of ASOS's growing influence in the fashion industry. This highlights the evolving landscape of retail and the importance of innovative digital approaches. For more insights into this shift, explore the developing relationship between traditional brands and digital retailers. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek