Hubbard Renews with Nielsen for its Audience Measurement

Hubbard Broadcasting has secured a multi-year agreement with Nielsen for Local TV measurement in the Minneapolis-St. Paul, Duluth-Superior, and Rochester-Mason City-Austin DMAs. This partnership, effective from November 2024, also incorporates Nielsen's Ad Intel, a robust platform for competitive local media advertising insights. This collaboration aims to enhance Hubbard's advertising capabilities and audience measurement strategies. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek