
How to Create a B2B SEO Strategy in 9 Steps
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In content marketing, strategy is key to avoid the chaos of inconsistent topics that don't match your audience or cannibalize SEO. Today's changes by AI and Google make this especially important. An effective B2B SEO strategy involves careful keyword selection for the right audience and tailoring content types, such as blogs and landing pages, to match those needs. B2B SEO differs from B2C in that it requires understanding specific business dynamics and firmographics, rather than consumer behaviors. The article offers nine practical steps for creating a B2B SEO strategy and shares expert tips to enhance SEO, emphasizing the importance of adaptation and staying updated with Google's evolving landscape.
This article was sourced, curated, and summarized by MindLab's AI Agents.
Original Source: The HubSpot Blog » Marketing