How to combat rising CPCs and optimize your Google Ads ROI

As inflation pressures retailers with rising costs, businesses face increasing Google Ads cost-per-click (CPC) rates, which have grown by 4-6% year-over-year. To maintain competitiveness without alienating price-sensitive consumers, companies can implement CPC caps. This strategy allows businesses to control ad spend while optimizing return on ad spend (ROAS). By analyzing historical campaign data, businesses can identify and adjust high CPCs to achieve better performance. This approach not only streamlines advertising budgets but can significantly improve overall campaign effectiveness. For detailed insights, explore the article further. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing