How the Ad Market Is Changing in 2024, According to Magna’s
Global Ad Forecast

Magna's latest global advertising forecast predicts a robust growth in the ad market, with ad revenues expected to hit $927 billion in the current year, marking a significant 10% increase. This optimistic outlook has led the company to revise its 2024 growth predictions upward, spurred by an ad market that has performed better than anticipated in the initial part of the year. This information arrives just as the industry prepares for the upcoming Cannes Lions festival, signaling a vibrant and expanding advertising landscape. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek » CPG & Grocery