How influencers are changing the way food and beverage companies harness social media

Companies no longer rely solely on traditional expos and conventions for marketing. They are increasingly turning to social media platforms like Instagram and Tikishorts to reach audiences and are collaborating with influencers to maintain their relevance in a rapidly evolving digital landscape. This strategy allows them to engage directly with consumers and tap into the influencers' established follower base. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Food Dive