How Doe-Anderson Brought Multicultural Marketing Into The College Classroom

The U.S. minority population, or "emerging majority," currently constitutes 42% and is projected to surpass 50% by mid-century, with states like California and Texas already reflecting this shift. This diverse group, encompassing Hispanic, Black, and other non-white individuals, is also experiencing significant increases in buying power, indicating profound changes in the market landscape. To understand these evolving demographics and their economic impact, further exploration is essential. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek