How Brands are Unlocking Customer Loyalty Through Data to Unleash Growth

First-party data is a key tool for brands to delve into customer behaviors through loyalty program insights, allowing for highly targeted marketing strategies. ADWEEK's Ryan Joe emphasizes the value of this often-overlooked resource, suggesting it unlocks significant brand growth potential. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek