How An NBA Marketer Brought the Brooklyn Nets to Paris (& What Marketers Can Learn from Him)

Ron Goldenberg, VP at BSE Global, discusses bold marketing strategies in the Masters in Marketing newsletter. He shares how taking risks like celebrating the Brooklyn Nets in Paris, led to huge success, emphasizing the payoff of big swings in marketing. Goldenberg advises looking beyond one's industry for inspiration, citing global brands like Oatly, and underscores the importance of emotional storytelling in marketing campaigns to truly engage with different audiences. His insights show the value of creativity and daring in the competitive world of marketing. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: The HubSpot Blog » Marketing