How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025

AI is transforming SEO, shifting focus from traditional platforms to understanding search as a behavioral pattern. Despite fears of "SEO extinction," consumers still seek trustworthy content across various platforms, as AI begins to enhance search interactions. Brands must adapt by leveraging generative engine optimization and maintaining authority through strategic content creation to ensure visibility in an evolving marketplace. With 82% of users finding AI-powered search more helpful, marketers must embrace AI cautiously, addressing misinformation while leveraging AI's potential for improved workflows and brand credibility. This represents not a demise of search but an opportunity for growth and adaptation. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing