Hasbro Makes Big Play on Prime Video Ads With Play-Doh, Peppa Pig

Hasbro has achieved notable success as an early adopter of Prime Video's new ad-supported tier, especially with campaigns for Peppa Pig and Play-Doh, as detailed in a recent Amazon Ads blog post. Their experience in the first months of 2024 highlights the potential benefits and impact of integrating advertising with streaming content. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek