Google Ads stops auto-opting search campaigns into Display Network

Google Ads has introduced a significant change by unchecking the Display Network option by default when setting up Search campaigns, allowing advertisers to have better control over their budget. Previously, this option was automatically enabled, leading many to unintentionally spend on less effective placements. This adjustment aims to reduce accidental spending on lower-performing Display placements, especially benefiting less experienced users. While it remains unclear if this update is widespread, it represents a meaningful shift towards enhancing advertiser control and minimizing unnecessary campaign costs. Learn more about how this shift could impact your advertising strategy. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing