Google Ads best practices: The good, the bad and the balancing act

Navigating Google's PPC best practices can be challenging due to varying sources of advice—ranging from Google Ads representatives to automated recommendations—which may not suit every advertiser's unique context. The article emphasizes the importance of applying critical thinking to best practices like automated bidding, broad match keywords, and Performance Max campaigns. It cautions that while these tools can enhance performance, they also come with limitations and potential conflicts of interest in their recommendations. Understanding these nuances empowers advertisers to optimize their spend effectively. For deeper insights, explore the related resources provided in the article. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing