Google Ad spend continues to outpace traffic volume: Report

In Q1 2025, Google search ad spending grew by 9% year-over-year, primarily driven by increased costs rather than click volume, which only grew by 4%. Google Shopping ads also saw an 8% increase in spending, with a notable rise in click volume. Meanwhile, Microsoft experienced a stronger 17% growth in spending and 5% in clicks. Despite the dominance of leading retailers like Amazon, Target, and Walmart in ad impressions, political shifts have impacted competitors like Temu. The emerging trend indicates a need for advertisers to adapt their strategies as platforms like Microsoft gain traction. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing