Glossier and Shopify Created a Shoppable Treasure Hunt to Promote a New Brow Product

Glossier, a popular beauty and skincare brand, is set to launch a new eyebrow product next week, aiming to create excitement among consumers. Before its official release on Glossier's website, the product will be available exclusively to fans in New York, Los Angeles, and Chicago who can find shoppable posters around these cities. This unique treasure hunt approach adds an engaging twist to the product launch, generating anticipation for both local fans and the wider audience. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek