GARM’s Shutdown Is an Opportunity to Finally Get Brand Safety Right

Recent developments in brand safety have stirred the industry, particularly with Elon Musk's X lawsuit against the Global Alliance for Responsible Media and GARM's unexpected shutdown. These events highlight ongoing concerns within the advertising space, particularly in podcasting, where challenges are increasingly evident. The situation calls for deeper exploration into the effectiveness and future of brand safety initiatives. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek