From Vintage to Visionary: The Future of Urban Outfitters

In this podcast episode, Suzy founder Matt Britton chats with Urban Outfitters executive Dmitri Siegel about the brand's strategy for enhancing in-store experiences to boost social media engagement. They discuss the interplay of creativity versus performance marketing and examine the changing demands of younger consumers. This insightful conversation delves into how Urban Outfitters stays relevant and resonates with its audience in today's fast-paced retail landscape. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek