Ford’s Next Celebrity Partnership Is Sasquatch

Ford has launched a playful campaign in collaboration with the elusive Sasquatch, tapping into the niche community of cryptid hunting enthusiasts. Partnering with notable celebrities like Sydney Sweeney, Bryan Cranston, and Angela Bassett, the initiative by agency Wieden+Kennedy New York invites fans to embark on a quest to find the mythical creature. This unique blend of fun and adventure aims to engage a wider audience while celebrating the thrill of the hunt. Discover how Ford is redefining its brand narrative through this intriguing partnership! This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek