Food Allergies and Intolerances in 2024

Many people, particularly the young, are becoming more aware of food allergies and intolerances, but confusion remains high with only half able to distinguish between them. Inaccurate self-diagnosis is common, with 41% reporting food reactions and a third never confirming with healthcare professionals. FMCG Gurus' research shows the importance of clear labelling and accessible information to accommodate the dietary needs of consumers, who often resort to online resources rather than expert advice. There is a rising concern about the potential development of food sensitivities, suggesting an increase in self-identified allergies and intolerances in the coming years. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: FMCG Gurus Blog