FMCG players expect volume trends to sustain amid rising demand in rural markets

FMCG companies, including HUL, ITC, and Dabur, experienced a revival in rural demand and notable growth in e-commerce, particularly through quick commerce, in the June quarter. Despite facing high food inflation, these firms remain optimistic about future growth, driven by favorable monsoons and supportive government policies for the rural economy. However, traditional urban sales channels showed some signs of slowdown. This trend highlights the shifting landscape of consumer behavior and market dynamics. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: FMCG-Cons. Products-Industry-The Economic Times

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