Exclusive: Data Firm Alliant Hires Bank to Pursue Sale

Alliant, a data cooperative focused on consumer purchase data, is exploring a sale with the help of investment bank BrightTower. Brands use Alliant to pool their data and gain insights from other participating brands, potentially triggering interest in the data-sharing model and the details of the sale process. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek