Effie Case Study: Why Progressive and Arnold Have Relied on Flo for 15 Years

During the early months of the Covid-19 pandemic, with the death toll exceeding 500,000, U.S. brands were challenged to find an appropriate advertising tone amidst the national unease and the onset of social distancing. Many resorted to overused phrases like "We're all in this together," failing to resonate deeply with an anxious public. This led to a struggle in the advertising industry to connect with consumers who were navigating a historical crisis. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek