Effie Case Study: How Tinder’s Turnaround Started ‘With a Swipe’

Tinder's new marketing campaign nostalgically plays on 1990s rom-com clichés a la Jennifer Lopez, showcasing awkward yet charming characters, whimsical city run-ins, and passionate rainy embraces to suggest that while real-life Tinder meet-cutes may not mirror Hollywood, they occur frequently on the app, encouraging users to seek their own romantic adventures. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek