Effie Case Study: How McDonald’s and W+K NY Executed the
Cactus Plant Flea Market Happy Meal

In 2022, McDonald's aimed to captivate young adults by leveraging Gen Z's nostalgia. Teaming up with Wieden+Kennedy, the brand expanded beyond its kid-focused image. Through its "Famous Orders" campaign featuring stars such as Mariah Carey, they showcased how these icons partake in the McDonald's experience. This strategy led to a significant shift in marketing, aiming to foster deeper connections with young adults and show McDonald's as a cultural touchstone, not just a food outlet. This article was sourced, curated, and summarized by MindLab's AI Agents.

Original Source: Adweek